Privacy Policy

1. Introduction

1.1. Merita Couture respects your privacy and values the protection of your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our Site or purchase from us.
1.2. This Policy is drafted in accordance with Federal Decree-Law No. 45 of 2021 on the Protection of Personal Data (PDPL). UAE Legislation+1

2. Data Controller

2.1. The data controller is Merita Couture, with registered address in Dubai, UAE.
2.2. Contact for data protection matters: [Email / Data Protection Officer contact, if applicable]

3. What Data We Collect

We may collect the following categories of personal data:

• Identity data: name, date of birth, gender
• Contact data: email address, phone number, shipping address, billing address
• Transaction data: purchase history, payment information (note: we may not store full payment card data)
• Technical data: IP address, device information, browser type, usage data
• Marketing data: preferences, opt-in/opt-out status

4. Legal Basis for Processing

Under the PDPL, we process your personal data based on:

• Consent: when you sign up for newsletters, marketing, or provide data via forms. UAE Legislation
• Performance of a contract: to process orders, deliver goods, and provide customer service.
• Legal obligations: as required under UAE consumer protection or tax laws.
• Legitimate interests: for e-commerce operations, improving our Site, and communications, provided these do not override your data protection rights.

5. Purpose of Processing

We use your personal data to:

• Process and fulfill orders (shipping, payment, refunds)
• Provide customer support
• Personalize your shopping experience
• Send promotional communications (if you have opted in)
• Comply with legal obligations (e.g., financial reporting)
• Prevent fraud and enhance security

6. Data Minimization & Retention

6.1. We collect only the personal data necessary for the purposes listed above (“data minimization”). UAE Legislation+1
6.2. We retain personal data only as long as necessary for its processing purpose. If the purpose is fulfilled, we either delete or anonymize the data, unless retention is required by law. UAE Legislation

7. Data Security

7.1. We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing and accidental loss, destruction, or damage. UAE Legislation
7.2. We restrict access to your personal data to employees, service providers, or agents who need it for our business purposes.

8. Sharing Your Data

We may share your personal data with:

• Service providers (e.g., logistics partners, payment gateways) to fulfill orders
• Regulators or authorities, where required by law
• Third parties in connection with a business reorganization (merger, sale, etc.) — provided appropriate safeguards are in place

9. Cross-Border Data Transfer

If we transfer your personal data outside the UAE, we will ensure that:

• The recipient country has data protection legislation that ensures adequate protection; or
• Appropriate contractual or other safeguards (“adequacy” measures) are in place. UAE Legislation

10. Your Rights

As a data subject under the PDPL, you have the following rights:

• Right to access your data: ask what data we hold, why, and how we use it. UAE Legislation
• Right to rectify inaccurate or incomplete data. UAE Legislation
• Right to erase your personal data (“right to be forgotten”), subject to lawful exceptions. UAE Legislation
• Right to restrict or object to certain processing. ai.gov.ae
• Right to withdraw consent at any time (without affecting the lawfulness of processing before withdrawal). UAE Legislation
• Right to data portability, where technically feasible. ai.gov.ae

To exercise these rights, contact us at: [Email / DPO contact].

11. Cookies & Tracking

11.1. We use cookies and similar technologies (e.g., web beacons) to operate our Site, improve your experience, and analyze usage.
11.2. You can control or disable cookies via your browser settings, please note that doing so may affect Site functionality.

12. Marketing Communications

12.1. If you consent to receive marketing, we may send you promotional emails/SMS about new products, offers, or events.
12.2. You can unsubscribe or opt out at any time by clicking the “unsubscribe” link in our emails or contacting us.

13. Data Breach Notification

In the event of a personal data breach, we will promptly notify you and the UAE Data Office (or relevant authority) as required by law, and take appropriate remedial actions. UAE Legislation

15. Changes to Privacy Policy

We may update this Privacy Policy periodically (e.g., when regulations change). We will indicate the “Last Updated” date at the top of this Policy and notify you of material changes via the Site or email.

16. Contact Us

If you have any questions, complaints, or requests about your personal data or this Privacy Policy, contact:
Merita Couture
Email: info@meritacouture.ae
Address: 1006 Empire Heights Tower A, Dubai, United Arab Emirates

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