ABOUT US

Meet The Designer Merita Merja

We are not just a jewelry brand; we are the storytellers of your most cherished moments, the keepers of your milestones, and the creators of enduring beauty. Welcome to Axels, where exquisite craftsmanship meets timeless elegance.

Our Journey

With over 15 years of experience in the world of fashion and beauty, Merita Merja is a name synonymous with elegance and innovation. Based in the vibrant city of Dubai, Merita is a celebrated make-up artist and designer specializing in crafting unique event and wedding dresses that captivate the imagination. Her designs reflect a deep passion for creativity, combining timeless elegance with modern sophistication. Every piece is meticulously tailored to suit her clients’ personalities and visions, ensuring each creation tells a unique story.

Known for her dedication to perfection, Merita works closely with clients from around the globe, offering personalized designs that transform dreams into reality. Whether it’s a stunning wedding gown or an unforgettable evening dress, her work embodies her commitment to making every client feel extraordinary. Step into Merita Merja’s world, where artistry meets individuality, and experience the magic of bespoke design at its finest.

5K+

Happy Customers

40+

Countries Shipped

100%

Sustainable Materials

The Art of Presence.
Where BEAUTY LASTS.

What our customers say about us

Oriola Marashi

Her dresses are not only beautiful and perfectly tailored, but they also arrived on time. She truly knows how to make you feel confident and elegant.

Albana Vukaj

Wearing one of Merita Couture’s creations made me feel like pure elegance. Every stitch, every fabric choice, every detail was perfection. The gown fit like a dream and turned every head at the event. As an end it’s wearable art.

Giselda Marashi

I’ve collected several pieces from Merita Couture over the years, and each one feels like a masterpiece. The attention to detail, quality of materials, and personalized service make every purchase an experience. True luxury in every sense.

Amelia D. (Bride)

My wedding gown was beyond anything I could have imagined. Merita captured my vision perfectly and made it even more magical. The craftsmanship was exquisite, and I felt like a true queen walking down the aisle. Every bride deserves this experience.

Claudia M

I wore a custom designed gala piece from Merita and received endless compliments all night. The design was sophisticated yet bold and truly one of a kind. You can tell when a designer pours their heart into every piece, and Merita absolutely does.

Svetlana Kuzovova

It’s truly a pleasure to work with such a professional team. The level of talent, organization, and creativity behind every design is inspiring.

Craftmanship

At Axels, craftsmanship is not just a skill; it's an art form. We believe that every piece of jewelry should be a masterpiece, meticulously crafted to stand the test of time and capture the essence of its wearer. Our commitment to excellence in craftsmanship is at the heart of everything we do.

The Artisans:
Our artisans are the true guardians of our craft. With years of experience and a profound passion for their work, they bring each design to life with precision and artistry. From the moment a concept takes shape to the final finishing touches, our artisans pour their heart and soul into every piece. Their attention to detail ensures that every facet of a diamond sparkles brilliantly, and every curve of a metal setting is flawless.

Uncompromising Quality:
We source only the finest materials to create our jewelry. From the ethically-sourced diamonds and gemstones to the high-quality metals, we spare no effort in ensuring that each component meets the highest standards of quality. Our commitment to ethical sourcing and sustainability extends to every facet of our creations, so you can wear our jewelry with pride, knowing it aligns with your values.

Time-Honored Techniques:
While we embrace innovation and contemporary design, we also hold onto time-honored jewelry-making techniques. Our ateliers blend modern technology with traditional craftsmanship, resulting in pieces that marry the best of both worlds. It's this blend of old and new that gives our jewelry a timeless quality, making it relevant and cherished for generations.

Customization and Personalization:
We understand that jewelry is an intimate form of self-expression. That's why we offer customization and personalization options, allowing you to create a piece that is uniquely yours. Whether it's engraving a special date, selecting your preferred metal, or choosing a specific gemstone, our artisans are here to bring your vision to life.

Quality Assurance:
Before each piece leaves our workshop, it undergoes rigorous quality control. We ensure that it not only meets our exacting standards but also exceeds your expectations. Our dedication to quality assurance means that when you wear Axels jewelry, you wear the mark of craftsmanship at its finest.At Axels, we believe that craftsmanship is not just a process; it's a labor of love. We are proud to share our artistry with you, to be a part of your life's most significant moments, and to create jewelry that embodies the spirit of elegance and enduring beauty. Explore our collections, and experience the craftsmanship that defines Axels.

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Company Values

Excellence

We are committed to the relentless pursuit of excellence in everything we do. From the craftsmanship of our jewelry to the service we provide, we strive for perfection, knowing that excellence is the foundation of enduring beauty.

Integrity

Integrity is the cornerstone of our business. We operate with transparency, honesty, and fairness in all our interactions—with our customers, partners, and within our team. Trust is the bedrock of our relationships.

Artistry

We celebrate the artistry of fine jewelry. Our creations are not just accessories; they are works of art that embody creativity and passion. We believe that every piece should tell a unique story.

Customer-Centric

Our customers are at the heart of everything we do. We listen to your needs, understand your desires, and strive to exceed your expectations. Your satisfaction is our ultimate goal.

Ethical Sourcing

We are committed to responsible and ethical sourcing of materials. Our dedication to sustainability and ethical practices ensures that our jewelry not only reflects beauty but also respect for our planet and its people.

Personalization

We understand that jewelry is deeply personal. We embrace customization and personalization, allowing you to create pieces that reflect your individuality and commemorate your most cherished moments.

Let's Work with Us!

WORK WITH US